Take a seat
UI Design
Agency: Webstaurant Store // Role: Product Designer
Overview: Lancaster Table & Seating provides quality, affordable, and durable products to restaurants, businesses, and homes nationwide. A huge catalog of products ranges from chairs to tables to umbrellas to even mobile bar carts.
The Problem: Lancaster Table & Seating has a large offering for customers but their marketing website was a bit outdated, their digital presence needed to be modernized and also reflect the new identity that was crafted for the brand. The product listing currently did not have a logical hierarchy for its categories and did not provide a simple journey for customers. There needed to be a layout that displayed featured products and categories, and provide clear steps for users to buy, search, and find support.
The Solution: To improve the overall experience, a sitemap was planned out along with a suite of pages that provided users with a way of enjoying the buying experience. Design leveraged the new identity and accounted for ways to inform users of not only the vast product offering, but the brand itself. The navigation and hierarchy helped users buy, search and receive support without too much cognitive reload.
